Bedat Shares - Secrets for Watch Lovers

Bedat has introduced a new 'highly-secretive' advertising campaign with original name - 'Shh!'. Models Carmen Kass and Andoni Anastasse have been invited to take part in the campaign. They touch their lips with fingers showing the universal 'Shh!' sign. The campaign reveals the secret that the Bedat brand is 'very famous amongst very few people'.

Everyone enjoys being trusted with a secret. The idea of the Bedat new advertising campaign has been suggested by Pascal and Thierry advertising company with headquarters in Paris. The campaign focuses attention upon Bedat communication strategy turning it into a fully-fledged brand. Peter Lindbergh has been entrusted by photographing the models, while Nick Welsh has taken photos of the Bedat timepieces.

Yet, Bedat real secret is revealed through the timepieces recently developed by the brand. While creating the watches, the Bedat watchmakers have maintained the tradition of uniting classic style with modern shapes and curves.

The No. 8 collection has comprised new watch models characterized by 'round inside a cushion shape'. The watches also display such distinctive feature as the big date indication found at 3 o'clock. The platted alligator strap finely matches the overall design of the timepieces.

The brand has developed a new original version of the No. 3 watch. The timepiece has been crafted in yellow gold. It sparkles with 125 natural brown diamonds. The sunburst chocolate-brown dial with satin finishing immediately arrests attention.

The No. 1, the single square-shaped timepiece in the Bedat line, is curved inward at 3 and 6 o'clock. It is available in a variety of models.

The specialty of the Bedat collections is that every collection is named after a certain number - Nos. 1, 3, 7 and 8. Each number reflects its own philosophy:

- No. 1 implies the beginning
- No. 3 stands for perfection
- No. 7 denotes eternal life
- No. 8 is synonymous to infinity.

The concept of 'numbering' its timepieces reveals original Bedat approach towards watchmaking. It is both simple and effective – today you will come across watches with names ranging from grandiose to silly.

In 2007 Bedat is celebrating its 10th anniversary. The brand's creations will no longer stay secret as its original new advertising campaign and new finely designed timepieces are sure to win the hearts of numerous watch lovers. credit:watch-fashion