LAKS watch design "elephant"

	Specification
	- make from stainless steel case - sapphire lense - screwable crown - butterfly buckle - leather strap - waterproof 50 m - limited edition 8888 - numbered by hand - measures 40 mm x 33 mm - height 8 mm - strap width 17 mm

credit:laks

Luxury Fashion Watch Style

It is a long time that I discovered Van Cleef and Arpels products. However, my knowledge about it was rather superficial. It was also true relative to the timepieces of the Company. How strong was my admiration when I found out Van Cleef and Arpels had been producing watches starting from the early 20th century! I decided to share a couple of my ideas with you, as well as provide you with some useful information about the brand.


The very first question that I asked myself looking at creations of Parisian House masters: how did they make it? That's the way to convey my sincere admiration for these sparkling miracles. credit:watch-fashion

Invicta's Skeleton Prowler - Stylish Boldness and Technical Challenge

Those who adore eye-catching, unconventionally designed timepieces have long discovered Invicta. The brand's watches are distinguished due to a bold and colorful design. Invicta's fans rival for owning its limited edition and technically advanced timepieces. These are available through on-line auctions and on Shop NBC, one of Invicta's important sales channels. Prices for the majority of watches produced by the brand range below $ 2,000 mark.

Invicta has recently introduced a new timepiece, the Skeleton Prowler, that has become highly demanded among watch collectors who appreciated its bright colors and innovative, rotating-dial hour hand. The dial of the timepiece features a special cutaway demonstrating the watch's mechanical movement while it is turning clockwise indicating the hours. Conventional hands traversing the moving dial indicate minutes and seconds.

The Skeleton Prowler became a fresh interpretation of a skeleton watch. The brand's watchmakers designed the timepiece with rotating dial that allowed displaying a new part of the movement every hour. However, the date window represented a real technical challenge. The date ring is placed under the bezel and the date window is found at 6 o'clock.

The Skeleton Prowler's unusual design paralyzes the glance. It is a rather big-sized timepiece with a case measuring 44 mm in diameter. The metallic blue case features plain stainless steel lugs. The watch has been created in a variety of color variations - black and gold tone, blue and gold, and black and silver. Almost every detail of the Prowler's case has an unusual grid-like texture, including the rotating dial and bezel. The same theme is revealed through vertical lines seen on the sides of the case, reminding a kind of an architectural column. The Prowler's bracelet comprises textured inner links that add more sportiness to the overall watch's look.

The watch's screw-down case-back is one more proof of its top manufacturing quality. A Swiss Sellita automatic movement powers the Skeleton Prowler.

Invicta has also developed a more affordably priced quartz model - the Chronograph Prowler available just for $ 895 (compare it to $ 1, 895 for the Skeleton Prowler). The case of the watch is also 44 mm in diameter. It demonstrates a sporty two-color design. The timepiece will surely attract attention to the wrist of its owner due to successful combination of ionic black PVD and golden steel. Inside the case there operates the Swiss Ronda 5040D quartz chronograph movement.

Both the Skeleton Prowler and the Chronograph Prowler are 100-meters water-resistant. They are protected by mineral crystal glass. Invicta provides the models with one-year limited warranty. credit:watch-fashion

Ebel Brasilia Lady Red Dial - Time for Love

Ask anyone what color he/she associates St. Valentine's Day with, and you would most probably get one and the same answer -red! Red is everywhere on Valentine's Day - we usually see lots of Cupid's arrows, scarlet flowers, and crimson hearts. Red is universally appreciated as Color of Love, symbolizing the rich world of human emotions - from the heat of passion to the warmth of enduring affection. As celebrated Scottish poet Robert Burns once said: 'O my love is like a red, red rose'.

To keep fine moments of Love celebration and make them last much longer, Ebel has created the timepiece for those in love to demonstrate and feel this all-mighty life force not only on February 14 but year-round.

The Ebel Brasilia Lady Red Dial has joined the Brasilia Lady collection of watches highly appreciated for their supreme elegance and sensuality of soft lines. The new ladies' watch pays tribute to all lovers, shining in an intense yet delicate shade of red that immediately catches the gaze.

The polished stainless steel case is coupled with a smoothly integrated bracelet. The flaming dial of the ladies' watch radiates with 10 diamond hour-markers. It reveals hand-applied Roman numerals and a sophisticated pattern in the center, framed on either side by a row of the sparkling gems.

The timepiece is powered by a Swiss quartz movement. It offers perfect readability due to sapphire anti-reflective treatment on both sides of the crystal. The case back of the watch features dedicated Brasilia engraving.

The Brasilia Lady Red Dial delicately embraces the wrist with a polished stainless steel bracelet equipped with the brand's signature butterfly buckle. The timepiece seems to be beating in tune with its wearer's pulse. The Ebel creation will surely bring a blush to the cheek of any lady. The watch symbolizes a deep commitment for the lovers to prolong the Valentine's Day celebration all the year long. credit:watch-fashion

New Raymond Weil Chocolate Timekeeping Creation

Raymond Weil has introduced a new dazzling timepiece to join its Shine collection, a vivid demonstration of the outstanding aesthetic creativity of the independent Swiss family watchmaker.

The new Raymond Weil watch is embellished with full-cut white diamonds selected for their supreme clarity. The timepiece demonstrates a nice play on the nuances of light and matter.

The appeal of the watch is further enhanced by a contrast between powerful steel, clearest diamonds and deep chocolate tone. The elegance and distinctive features of the new timepiece fully reflect the spirit of the Shine collection.

The nicely proportioned chocolate-brown dial reveals four steel and diamond Arabic numerals in relief, set with 43 8/8-cut diamonds. The color of the dial adds an extra touch of irresistible softness and sensuality to jeweled watch. The time is shown with a gleaming caress by the dauphine polished steel hands with truncated ends.

The slightly curved polished steel rectangular case, with the curved links is a distinctive feature of the Raymond Weil Shine collection. It is set with 38 full-cut or diamonds. The case is constructed to fit snugly to the wearer's wrist, offering supreme comfort and ergonomics. The sapphire crystal of the watch is provided with double-sided anti-glare treatment.

The timepiece goes on a polished steel bracelet provided with the brand's signature folding clasp and double push-piece security. It is also available on a shantung satin bracelet in copper-brown and equipped with Ardillon clasp.

Due to the quick-and-easy interchangeable bracelet system patented by Raymond Weil, Shine watches will in no time change slick, city steeliness for shantung, satin soiree sophistication.

The new jewel of the Raymond Weil Shine collection perfectly reflects the desires of modern ladies. It makes one feel the sensuality, glamour, power and boldness characteristic of the famous Shine collection created by the Geneva watchmaker. credit:watch-fashion

Titoni Airliner – For Air Adventurers

Titoni, an independent watch company based in Grenchen, Switzerland, launches a new 2007 watch collection - the Airliner. The brand specializes in producing mechanical timepieces equipping them with its own in-house movements.

The new Airliner watches feature sturdy construction powered by mechanical movements. The timepieces reveal lacquered dials. The Airliners have maintained the reliability of Swiss-made mechanisms developed by Titoni for almost a century of its watchmaking history(since 1919).

The Titoni Airliner models have three hands conventionally placed in the center of the dial. The peculiarity of the timepieces lies in the day of the week and the date display. The day of the month is featured at 12 o'clock, while the days of the week display is placed at 6 o'clock. Corresponding to the Asian tendency to express the day of the week in numbers, the Titoni designers have added them above the days of the week names. However, Sunday makes the exception: the number '7' is replaced by the Titoni emblematic stylized flower with five petals.


The Airliner watches feature no extra details providing clearness of design and supreme readability. These are robust, rugged timepieces with the distinctive screws on the bezel. The front and back parts of the models are covered by sapphire crystal. Through the transparent case back one may admire the perfectly finished automatic movement. The mechanism comprises the oscillating weight featuring the 'Titoni of Switzerland' inscription.

All the Airliner collection models offer 50-meters water-resistance. The timepieces provide the choice between a black rubber strap or solid steel bracelet with a folding clasp. credit:watch-fashion

Bedat Shares - Secrets for Watch Lovers

Bedat has introduced a new 'highly-secretive' advertising campaign with original name - 'Shh!'. Models Carmen Kass and Andoni Anastasse have been invited to take part in the campaign. They touch their lips with fingers showing the universal 'Shh!' sign. The campaign reveals the secret that the Bedat brand is 'very famous amongst very few people'.

Everyone enjoys being trusted with a secret. The idea of the Bedat new advertising campaign has been suggested by Pascal and Thierry advertising company with headquarters in Paris. The campaign focuses attention upon Bedat communication strategy turning it into a fully-fledged brand. Peter Lindbergh has been entrusted by photographing the models, while Nick Welsh has taken photos of the Bedat timepieces.

Yet, Bedat real secret is revealed through the timepieces recently developed by the brand. While creating the watches, the Bedat watchmakers have maintained the tradition of uniting classic style with modern shapes and curves.

The No. 8 collection has comprised new watch models characterized by 'round inside a cushion shape'. The watches also display such distinctive feature as the big date indication found at 3 o'clock. The platted alligator strap finely matches the overall design of the timepieces.

The brand has developed a new original version of the No. 3 watch. The timepiece has been crafted in yellow gold. It sparkles with 125 natural brown diamonds. The sunburst chocolate-brown dial with satin finishing immediately arrests attention.

The No. 1, the single square-shaped timepiece in the Bedat line, is curved inward at 3 and 6 o'clock. It is available in a variety of models.

The specialty of the Bedat collections is that every collection is named after a certain number - Nos. 1, 3, 7 and 8. Each number reflects its own philosophy:

- No. 1 implies the beginning
- No. 3 stands for perfection
- No. 7 denotes eternal life
- No. 8 is synonymous to infinity.

The concept of 'numbering' its timepieces reveals original Bedat approach towards watchmaking. It is both simple and effective – today you will come across watches with names ranging from grandiose to silly.

In 2007 Bedat is celebrating its 10th anniversary. The brand's creations will no longer stay secret as its original new advertising campaign and new finely designed timepieces are sure to win the hearts of numerous watch lovers. credit:watch-fashion

Jules Audemars Ladies' Tourbillon

The Jules Audemars Ladies' Tourbillon is crafted in white or pink gold. The dial of the timepiece in natural white mother-of-pearl is skillfully engraved with a 'spiral' flinque motif. You will notice a diamond on the top of each Roman numeral. This way the watch's creators ensured harmony between the dial and gem-paved bezel.

However, when you see the timepiece, your attention will surely be drawn to 6 o'clock and paralyzed by the magic whirl of the tourbillon regulator, a complicated device considerably improving the precision of timekeeping.


The escapement organs (these are a wheel, lever and balance) are not assembled in a fixed position. They are found within a mobile carriage rotating once a minute, thus compensating for the gravity effects, particularly when the timepiece is found in a vertical position. One more fascinating detail is that the bridges are embellished with extremely small 'dancing spiral' motifs reflecting the great care given to the movement decoration. credit:watch-fashion